Creativity matters for small businesses


Bass Coast business owners received tips and insights on how to better promote their businesses as part of this year’s Gippsland Small Business Festival’s feature event ‘Why Creativity Matters in Marketing’, with guest speaker Dee Madigan.

Hosted by Bass Coast Shire Council and held at the Phillip Island RSL on Wednesday morning, Dee spoke about the importance of being creative, original and being unafraid of pushing boundaries when marketing your business.

Dee presented at six locations across Gippsland as this year’s ‘roadshow speaker’, and Bass Coast recorded the highest attendance of them all, with 88 small business owners and employees from across Bass Coast Shire enjoying the event and networking opportunity.

Dee Madigan is an award-winning Creative Director with over 20 years’ experience and runs her own advertising agency, Campaign Edge, working with some of the world’s biggest brands including HSBC, Diet Coke, Johnson and Johnson, Rexona and Nestle.

She has extensive social marketing experience ranging from Federal Government campaigns, to the National Heart Foundation, the Cancer Council and the Australian Breast Cancer Institute. Most recently she was Creative Director for the ALP’s 2015 Queensland election campaign.

Dee is a panelist on the ABC’s Gruen Transfer, a contributor on Sunrise and Studio 10, as well as a political commentator on Sky TV News and The Perrett Report.

She also writes for a range of publications including The Drum, Mamamia, The Daily Telegraph and The Herald Sun, and is the author of The Hard Sell, and a contributing author on Mothermorphosis and Perspectives on Change.

The Gippsland Small Business Festival is now in its fourth year with over 20 events being held across Gippsland throughout August and the first week of September

Council also hosted the Bass Coast Business Awards, small business mentoring sessions and a Digital Engagement Implentation workshop as part of the Festival.

The Gippsland Small Business Festival is a regional partner festival of the Victorian Small Business Festival.