New shop ‘pops up’ in Wonthaggi


Bass Coast Shire Council and Wonthaggi Business Association’s (WBA) Pop Up Shop Project was officially launched this week with the opening of the first ‘pop up’ shop in Wonthaggi recently open for business.

In response to feedback from the business community and to stimulate business growth across the Shire, Council’s Economic Development team has been working hard to establish ‘pop up’ shops in Bass Coast.

Coco and Moose has been the first shop to take up the opportunity to develop their business by opening in a vacant store for a six month period.

Hovell Ward Councillor, Neil Rankine, celebrated the launch of the project and said he hoped to see other businesses appear in empty shops throughout Wonthaggi.

“The aim of ‘pop up’ shops are to reduce long term vacancies, increase foot traffic in shopping precincts, increase engagement with home based businesses and property owners, and support businesses to become financially viable,” Cr Rankine said.

“Ideally, we’d like to see these ‘pop up’ shops to be successful and sign a long term commercial lease.”

Council’s role has been to establish the framework and procedures required to run the program successfully, and to help facilitate the agreement between property owners and pop up business.

“Pop up shops are common in many business districts, where they are already working well,” Cr Rankine said.

“Reducing the number of vacant premises was identified as an important focus of the Wonthaggi Streetlife project, and accordingly the initial pilot pop up has been be established in Wonthaggi, in collaboration with the Wonthaggi Business Association.”

WBA President, Ross Langlois, said the Association is excited to have been in partnership with Council in the Pop Up Shop Project.

“We believe that the criteria set will ensure that the quality of businesses is very high and Coco and Moose is a wonderful example of this,” Mr Langlois said.

“We hope that the Wonthaggi community will support the businesses and look forward to seeing some more local talents showcased in future ‘pop up’ shops.”